Toyota is the best-selling retail brand in America.
Watch videos about our top selling models or scroll down the page farther to read about these models.
Click on a vehicle model below to learn why you should buy a Toyota today!
Why Buy an Avalon?
Historically, A Best Overall Value of the Year
Toyota Avalon named Best Overall Value of the Year, 13 of the last 14 years
Toyota Avalon named Best Overall Value of the Year for the last 5 years in a row
90 % of all Avalons sold since 1995 are still on the road
90 % of all Toyota Avalons sold over the last 15 years are still on the road.
First standard backup camera in its segment
2011 IIHS Top Safety Pick
Highest-possible frontal crash test rating in its class
Highest-possible side crash test rating in its class
Highest-possible frontal and side crash test ratings in its class
Five-star rating in frontal driver crash test
Five-star rating in frontal passenger crash test
Five-star rating in both frontal crash tests
Five-star rating in driver side-impact crash test
Five-star rating in rear passenger side-impact crash test
Five-star rating in both frontal and side-impact crash tests
Avalon received the top rating from NHTSA in both side-impact crash tests
Why Buy a Camry?
2010 Toyota Camry "Best Midsize Sedan" - Motor Trend
Cars.com has ranked the Toyota Camry #1 on their 2010 American-Made Index
The Toyota Camry, Toyota Tundra and Toyota Sienna rank higher than the Ford F-150 on the 2010 Cars.com American-Made Index
2010's Best Cars for Commuters
Best Selling Car in America
90% of all Toyota Camrys sold over the last 15 years are still on the road
Highest-possible frontal crash test rating in its class
Highest-possible side crash test rating in its class
Highest-possible roof strength crash test rating in its class
Five-star rating in frontal driver crash test
Five-star rating in frontal passenger crash test
Camry received the top rating from NHTSA in both frontal crash tests
Five-star rating in driver side-impact crash test
Five-star rating in rear passenger side-impact crash test
Camry received the top rating from NHTSA in both side-impact crash tests
Why Buy a Corolla?
Excellent Value (Intellichoice 2010)
Highest Retained Value (Intellichoice 2010)
SmartChoice Ownership Costs (Intellichoice 2010)
With over 34 Million Toyota Corollas sold worldwide, millions of people can't be wrong
There are over 4 Million Corollas sold since 1989 that are still on the road today
Toyota Corolla - Over 34 Million Sold Worldwide
Corolla, the worlds all-time, best-selling car
Best-Selling Compact in America
80% of all Toyota Corolla's sold over the last 20 years are still on the road
2011 IIHS Top Safety Pick
Highest-possible frontal crash test rating in its class
Highest-possible side crash test rating in its class
Five-star rating in driver side-impact crash test
Why buy a Prius?
Toyota Prius has the highest owner loyalty of any mid-size car
Toyota Prius was ranked highest in owner loyalty of any mid-size car for 4 of the last 5 years
97% of all Prius sold over the last 10 years are still on the road
2010 Motorist Choice Award - Eco Friendly
Most Dependable Compact Car, Three Years in a Row
Prius is 2010 MotorWeek's Driver's Choice Award winner for "Best of the Year"
2010 MotorWeek's Driver's Choice Award Best of the Year"
Prius is 2010 MotorWeek's Driver's Choice Award winner for "Best Eco-Friendly
The Toyota Prius was named one of the Best Family Cars of 2010 by Edmunds.com and Parents Magazine
2010 Toyota Prius - Best New Car
2004-2008 Toyota Prius is an Edmunds.com Used Car Best Bet for 2010
Toyota Prius has the highest owner loyalty of any mid-size car
The Toyota Prius was named one of Forbes.com's "Toughest cars on the road
Best selling hybrid in America
Best selling hybrid in the world
Highest EPA rated fuel economy of any vehicle
Toyota: #1 selling brand of hybrid vehicles in America
Thanks to vehicles like the Prius, Toyota has more hybrids on the road than all automakers combined
Prius was named a 2010 Top 10 Green Car by Kelley Blue Book's kbb.com
Compared to the average car, Prius has saved an estimated 657,161,524.18 gallons of gas in the U.S. since 2000
Compared to the average car, Prius has saved an estimated $1,604,783,058.41 on fuel in the U.S. since 2000
Compared to the average car, Prius has saved an estimated 9,398,481.39 tons of CO2 emissions in the U.S. since 2000
Over the past ten years, Prius has saved Americans enough money in fuel costs to build an estimated 802 wind turbines**, which could power about 240,600 homes annually*
Over the past ten years, U.S. Prius owners have saved enough money in fuel costs* to maintain Yosemite National Park for an estimated 66 years**
Over the past ten years, U.S. Prius owners have saved enough fuel to drive around Earth an estimated 1,187,641 times
Over the past ten years, U.S. Prius owners have saved enough gas* to have fueled drivers in The District of Columbia for an estimated 5 plus years**
Over the past ten years, U.S. Prius owners have saved enough gas* to have fueled drivers in Vermont for an estimated 2 years**
Over the past ten years, U.S. Prius owners have saved an amount of CO2 equal to the weight of an estimated 1,000,000 African elephants
More Prius sold than any other hybrid model, over 2 million sold worldwide
2011MY Prius will be sold in more countries than any other hybrid model
Prius is the world's first mass-produced hybrid vehicle
Built by the world's most environmentally-advanced automotive assembly plant
Prius nameplate has over 2000 patent applications filed across the world
2011MY Prius has over 1000 patent applications filed across the world
The drivetrain on the 3rd generation Prius is 90% newly-developed
Over 85% of the raw material used (by mass) to manufacture a 2011MY Prius can be recycled
2011MY Prius is the first vehicle in the world to use injection-molded ecological plastic
The ecological plastic reduces CO2 from the production process by 20% versus conventional plastic
2011MY Prius emits 66% fewer smog-forming emissions than the average new vehicle
We estimate that over the life of the vehicle, 2011MY Prius could reduce CO2 by 44% percent versus a similar conventional vehicle
The mid-size hybrid is designed to achieve an Advanced Technology Partial Zero Emission Vehicle (AT-PZEV) rating
The 3rd generation Prius had the most wind tunnel hours of testing than any other Toyota in history
2011MY Prius has one of the best coefficient of drag of any mass-produced vehicle in the world
2011MY Prius Touch Tracer system is the first system in the world to show steering wheel control dials on the instrument panel
2011MY Prius Remote Air-Conditioning is the first system in the world to remotely start the air-conditioning system on battery power alone
Prius have driven more miles than any other hybrid model
The environment's favorite car
Toyota's most nature-inspired model
Best loved hybrid in the world
World's most iconic hybrid
Most inspiring vehicle ever made
Prius has inspired more conversation than any other hybrid
The world is better because of Prius
Highest-possible frontal crash test rating in its class
Highest-possible side crash test rating in its class
Five-star rating in driver side-impact crash test
Why buy a Yaris?
2010 Motorist Choice Award - City Car
The 2010 Toyota Yaris is a Lowest Annual True Cost to Own® vehicle - Edmunds.com
Edmunds.com named the 2010 Toyota Yaris a Lowest Annual True Cost to Own® vehicle
Low Cost Car Insurance Award
Highest-possible frontal crash test rating in its class.
Highest-possible side crash test rating in its class.
Highest-possible frontal and side crash test ratings in its class.
Five-star rating in frontal driver crash test
Five-star rating in driver side-impact crash test
Five-star rating in frontal driver and driver side-impact crash tests
Why buy a 4Runner?
The 2010 Toyota 4Runner is Vincentric's Best Value in America™"
The 2010 Toyota 4Runner has the lowest cost of ownership in its class
4Runner durability* is unbeatable. Whether it's at 10, 15, or 20 years, more 4Runners are still on the road today than any other midsize SUV
Highest-possible frontal crash test rating in its class
Highest-possible side crash test rating in its class
Five-star rating in frontal driver crash test
Five-star rating in driver side-impact crash test
Five-star rating in rear passenger side-impact crash test
4Runner received the top rating from NHTSA in both side-impact crash tests
Why buy a FJ Cruiser?
Toyota FJ Cruiser received a 2011 Best Resale Value Award from Kelley Blue Book's kbb.com
2011 Toyota FJ Cruiser is one of the Top 10 cars with Best Resale Value according to Kelley Blue Book's kbb.com
Highest-possible frontal crash test rating in its class
Highest-possible side crash test rating in its class
Five-star rating in frontal driver crash test
Five-star rating in driver side-impact crash test
Five-star rating in rear passenger side-impact crash test
FJ Cruiser received the top rating from NHTSA in both side-impact crash tests
Why buy a Highlander?
Most Dependable Midsize Multi-Activity Vehicle
Most Dependable Midsize Multi-Activity Vehicle, Three Years in a Row
Toyota Highlander is one of the top 10 vehicles listed as the lowest cost to insure.
2010 Toyota Highlander - Best in Class
A 2010 Consumers' Top Rated® Vehicle - Edmunds.com
Toyota: #1 selling brand of hybrid vehicles
Highlander Hybrid was named a 2010 Top 10 Green Car by Kelley Blue Book's kbb.com
2011 IIHS Top Safety Pick
Highest-possible frontal crash test rating in its class
Highest-possible side crash test rating in its class
Five-star rating in frontal driver crash test
Five-star rating in driver side-impact crash test
Five-star rating in rear passenger side-impact crash test
Highlander received the top rating from NHTSA in both side-impact crash tests
Why buy a RAV4?
"Best Family Cars - 2010 Toyota RAV4"
The Toyota RAV4 was named one of the Best Family Cars of 2010 by Edmunds.com and Parents Magazine
Highest-possible frontal crash test rating in its class
Highest-possible side crash test rating in its class.
Highest-possible frontal and side crash test ratings in its class.
Five-star rating in frontal driver crash test
Five-star rating in driver side-impact crash test
Five-star rating in rear passenger side-impact crash test
Five-star rating in frontal driver and both side-impact crash tests
RAV4 received the top rating from NHTSA in both side-impact crash tests
Why buy a Sequoia?
Toyota has the greatest durability of any full-line automotive manufacture
Toyota is the #1 selling retail brand in America
Toyota has the best overall value of any full-line brand
Toyota has the best retained value of any full-line car manufacturer on the road today
Toyota has the lowest ownership cost of any full-line car bran
Toyota earned the most 2011 Best Overall Value Awards of any brand
Highest-rated manufacturer based on 2011 IntelliChoice Cost of Ownership Data Analysis
Toyota is the most fuel-efficient full-line automotive manufacturer
Why buy a Sienna?
2010 Motorist Choice Award Road Trip
Toyota Sienna is one of the top 10 vehicles listed as the lowest cost to insure. Toyota Sienna SE: Brilliant (for a minivan)
1st Place: Toyota Sienna SE (Motor Trend 2010)
Sienna has the best power, the best handling, and by far the best steering of the three. (Motor Trend 2010)
1st Place: Toyota Sienna SE Brilliant (for a minivan) driving dynamics and intelligent second- and third-row packaging make for the smartest choice. The good looks don't hurt its case. (Motor Trend 2010)
The Sienna has the most cargo capacity in its class. (Edmunds.com)
"2011 Toyota Sienna is the only minivan with driver's knee airbag standard
The 2011 Toyota Sienna is the segment's only minivan with driver's knee airbag standard." (Edmunds.com)
Edmunds.com named the 2010 Toyota Sienna its Lowest Annual True Cost to Own® minivan"
"The Toyota Camry, Toyota Tundra and Toyota Sienna rank higher than the Ford F-150 on the 2010 Cars.com American-Made Index"
2010 Toyota Sienna - Best in Class
Sienna named most ""Versatile"" vehicle for 2011 by Popular Mechanics
2011 Toyota Sienna is one of Popular Mechanics' Top 10 Cars of 2011
Low Cost Car Insurance Award
Best Deal for Big Families
"Kelley Blue Book's kbb.com named the Toyota Sienna one of its 2010 Top 10 Road Trip Cars"
2011 Toyota Sienna was named Best Resale Value in its class by Kelley Blue Book's kbb.com
The only minivan sold in America with available All Wheel Drive
2011 IIHS Top Safety Pick
Sienna is currently the only minivan to be a 2011 Top Safety Pick
Highest-possible frontal crash test rating in its class
Highest-possible side crash test rating in its class
Highest-possible frontal and side crash test ratings in its class
Five-star rating in frontal passenger crash test
Five-star rating in driver side-impact crash test
Five-star rating in rear passenger side-impact crash test
Sienna received the top rating from NHTSA in both side-impact crash tests
Why buy a Venza?
Excellent Value (Intellichoice 2010)
Lowest Ownership Costs (Intellichoice 2010)
Best Bet Retained Value (Intellichoice 2010)
2010 Toyota Venza ranked Best In Class
2011 IIHS Top Safety Pick
Highest-possible frontal crash test rating in its class
Highest-possible side crash test rating in its class
Highest-possible frontal and side crash test ratings in its class
Five-star rating in frontal driver crash test
Five-star rating in frontal passenger crash test
Five-star rating in both frontal crash tests
Five-star rating in driver side-impact crash test
Five-star rating in rear passenger side-impact crash test
Five-star rating in both frontal and side-impact crash tests
Venza received the top rating from NHTSA in both side-impact crash tests
Why buy a Tacoma?
Toyota Tacoma was named a 2011 Best Overall Value of the Year by IntelliChoice
Toyota Tacoma has been named a Best Overall Value of the Year 23 of the last 24 years
Toyota Tacoma has been named a Best Overall Value of the Year for the last 11 years in a row
2011 Tacoma is one of the Top 10 cars with Best Resale Value according to Kelley Blue Book's kbb.com
Tacoma was rated highest predicted resale value among midsize pickups according to ALG
Best-selling compact pickup in America since 2005
Toyota Tacoma has the Lowest Ownership Costs in its class according to IntelliChoice
Toyota Tacoma was named Highest Retained Value in its class by IntelliChoice
Toyota Tacoma was named an Excellent Value by IntelliChoice
Toyota Tacoma was named a SmartChoice Fuel Costs winner by IntelliChoice
Toyota Tacoma was named a SmartChoice Ownership Costs winner by IntelliChoice
Toyota Tacoma was named a SmartChoice Retained Value by IntelliChoice
Toyota is the #1 selling retail brand in America
Toyota has the best overall value of any full-line brand
Toyota has the best retained value of any full-line car manufacturer on the road today
Toyota has the lowest ownership cost of any full-line car brand
Toyota earned the most 2011 Best Overall Value Awards of any brand
Highest-rated manufacturer based on 2011 IntelliChoice Cost of Ownership Data Analysis
Why buy a Tundra?
Tundra was named a 2011 "Best Retained Value" truck by Edmunds.com
Tundra was named a 2011 Best Bet by Cars.com
The Toyota Tundra ranks higher than any other truck on Cars.com's 2011 American-Made Index
Toyota Tundra was named a 2011 Best Overall Value of the Year by IntelliChoice
Toyota Tundra was named Highest Retained Value in its class by IntelliChoice
Toyota Tundra was named an Excellent Value by IntelliChoice
Toyota Tundra has the Lowest Ownership Costs in its class according to IntelliChoice
Toyota Tundra was named a SmartChoice Retained Value by IntelliChoice
Toyota is the most fuel-efficient full-line automotive manufacturer
Toyota has the greatest durability of any full-line automotive manufacturer
Toyota has the best overall value of any full-line brand
Toyota has the best retained value of any full-line car manufacturer on the road today
Toyota has the lowest ownership cost of any full-line car brand
Toyota earned the most 2011 Best Overall Value Awards of any brand
Highest-rated manufacturer based on 2011 IntelliChoice Cost of Ownership Data Analysis
The Toyota Tundra was named "Most Dependable Large Pickup, Six Years in a Row" by J.D. Power and Associates
